Job Aids

Obtain More Accurate Questions and Increase The Rate of Return:

CSA Questionnaires Four Steps To Success Step One: Increase the accuracy of the answers.

FIRST,

1. your objective is to understand what is trying to be accomplishedyour objective is to understand what is trying to be accomplished

2. Understand the respondent, his/her language, jargon, the business atmosphere, and any other elements.

3. Write the questionnaire for the respondent.

· Include a sufficient level of detail for the respondent.

· Use language understood by the respondent.

· Easily interpreted by the respondent.

· Do not put words into the respondent’s mouth.

· Do not use words which may be emotionally perceived by the respondent.

· Do not use words that hold different meanings to different people.

Step Two: Increase the accuracy of the answers.

1. Organize by topic.

2. Sequence topics from general to specific.

3. Sequence topics from specific to general.

Be consistent.

Step Three: Increase the accuracy of the answers.

1. Keep the question structure simple. Simple sentences involving one thought or one question at a time.

2. To help put the respondents at ease, consider asking the same question in different ways. This is called triangulation sparing.

3. Keep the questionnaire physically simple. Keep it short (relative).

4. Make it easy for the respondent to use.

5. Questionnaires are not a cookie cutter. To be successful, they have to be designed for each respondent and each objective.

6. KEEP IT SIMPLE!

Step Four: Increase the rate of return.

1. Address the questionnaire in a personal manner. This personal manner means more than a form letter.

2. Stressing importance by following-up.

3. Personally distribute and collect.

4. Use the questionnaire as a conversation tool in an interview.

5. Call ahead of time and let the respondent know that a survey will be arriving at their office.

Contributed by: Contemporary Business Concepts, LLC, Seminars & Training Program. 1-800-956-6780